Archive for category: Restaurant & Bar Case Studies

Chain Restaurant Brand – Mystery Shopping Was Not the Answer

Client: Casual restaurant chain with 200+ locations nationwide. Challenge: Client had tried mystery shopping in the past but the programs didn’t have the impact management had hoped they would. Results: Coyle Hospitality was able to develop an innovative solution for 200+ restaurant locations in a matter of weeks. The results were immediate...

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Concept and Menu Research for Popular NYC Restaurant

Client: Successful New York City multi-unit restauranteur Challenge: Client was looking to expand a particular concept nationwide. However, reviews on social media (Yelp, Opentable, etc.) were mixed and inconsistent financial performance created more confusion for the client than clarity. Results: Coyle designed and deployed a qualitative survey to its panel of diners...

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