NEW YORK, March 15, 2016 /PRNewswire/ — Coyle Hospitality Group, the leading provider in customer experience consulting and mystery shopping, has named Karen Murray its new Vice President of Sales and Marketing.
Murray joins the company from AV Homes, where she was responsible for the sales and marketing activities across 10 residential communities in Arizona.
Previously, Murray worked for 25 years in the home building industry holding executive level sales and marketing roles with three national home builders. Her vast experience includes leadership roles as VP of Sales and Marketing for Engle Homes, TOUSA and AV Homes and Corporate VP of Sales Training for Meritage Homes. Murray’s leadership and sales training has resulted in best practices for customer acquisition and customer satisfaction in the highly competitive home building industry.
“Ms. Murray is a seasoned executive with an exceptional track record of driving revenue growth, developing new markets and building strong customer relationships,” said Jeff Gurtman, Managing Director. “She will be an outstanding addition to Coyle’s growing team and brings to the table many exciting, business development strategies for promoting our market research programs to global organizations seeking the best consumer insights.”
Murray has a clear vision on translating customer feedback into customer experience excellence and as a member of the Coyle team, now shares that expertise and passion with other customer-centric industries.
“Coyle Hospitality Group has more than 20 years of exceptional growth and success, proving the effectiveness of its guest experience measurement and mystery shopping programs,” said Murray. “I am eager to help drive increased market adoption of its services by world-class brands both in the U.S. and abroad.”
About Coyle Hospitality Group
Founded in 1996, Coyle Hospitality Group is a market leader in designing and implementing mystery shopping, quality benchmarking, brand compliance, and market research programs globally. The company has facilitated over 100,000 evaluations since it began through its worldwide panel of over 25,000 professional evaluators representing its customers’ true customer profiles. Areas of expertise include restaurants, hotels, resorts, cruises, spas, timeshares and other high-touch experiential industries.