Meet our Team
Jim Coyle, President
Since graduating in 1987 from Cornell’s School of Hotel Administration, Jim has held executive positions in finance, foodservice, and hotel operations. He has extensive front- and back-of-the-house experience, including openings. To date, Jim has developed and deployed quality/brand measurement programs for over 500 hospitality companies worldwide.
Jeff Gurtman, Managing Director
A graduate of Cornell’s School of Hotel Administration, Jeff began his career in Customer Experience Management and Mystery Shopping in 2002 when he served as the Director of Business Development with Coyle Hospitality Group. In 2006, Jeff joined LRA by Deloitte (formally LRA Worldwide) where he designed and implemented quality assurance and mystery shopping programs for the top hotels, restaurants, resorts, and travel brands around the world. Guided by his passion for hospitality, Jeff is responsible for ensuring client satisfaction while maintaining Coyle’s reputation for innovation and thought leadership.
Erica Bethe Levin, Director of Sales
A graduate of Northwestern University, Erica has extensive experience in entrepreneurship, journalism and hospitality. Erica was the Founder, Editor-in-Chief and CEO of CheekyChicago.com, Chicago’s largest online magazine for women in the city. At the same time, she was a food correspondent for NBC News in Chicago and Citysearch.com. Erica was then tapped to launch the Chicago market for Reserve, a restaurant technology start-up backed by the Co-Founder of Uber. Erica truly understands the hospitality business and as the Director of Sales for Coyle, she works with clients to get to the heart of their guest experience measurement needs and provide a solution that exceeds expectations.
Tami Fedrigo, Director of Panel Strategy
Tami began her career in the mystery-shopping field in 1998 when she first came on board with Coyle Hospitality Group as a validator. Tami has worked in many phases of the business, from transcribing reports, corresponding with evaluators and clients, and overseeing accounting. Tami currently serves as an Director of Operations & Panel Strategy managing Coyle’s operations, ensuring client objectives are consistently met and cultivating the world’s premier network of evaluators.
Renee Birkett, Assistant Director of Operations
Renee Birkett has extensive managerial experience in sales & marketing, account management and customer care. Renee provides world-class operations management and customer care to Coyle clients. Responsibilities include project set-up, seamless client on-boarding, standards changes, user configuration, and custom reporting. Renee assists with client care cases and coordinates Coyle’s seven-day a week customer support center.
Sejal Madhubhai, Loyalty Manager
Sejal is currently pursuing her Doctorate in Education at the University of Central Florida, specializing in hospitality education, with her primary focus is on employee training and retention. Her research is based on using emotional intelligence and motivational practices in order to create and cultivate a purposeful organizational culture. Sejal began with Coyle Hospitality as an Editor in 2018 and is currently the Loyalty Manager. Sejal ensures that clients have the resources and tools necessary to uphold brand standards and obtain the most value from their QA programs.
Alexandra Cummings, Senior Operations Manager
After graduating with a Master’s Degree in English from the State University of New York, Alexandra began her career as a freelancer and associate writer/editor at WhoSay.com, a social media and branding platform for A-list influencers. Alexandra joined the Coyle family in 2015 and helps to lead the operations team by utilizing her experience in management, client relations, and editing in a deadline-driven environment. She takes pride in client satisfaction and quality assurance, and her contribution to the team furthers Coyle’s positive impact on the hospitality industry.
Mallory Moore, Sales Manager
Mallory entered the hospitality industry at age 14 when her family opened up the largest seafood restaurant in Central Florida. She worked her way through the front and back of house operations until she reached a management position at the age of 19. Mallory devoted eight and a half years assisting in building up the sales and reputation of the restaurant, which became and remained one of the top restaurants in Orlando and was awarded “Restaurant of the Year” five years in a row. While working full-time, she studied Business Management and Marketing at the University of Central Florida where she graduated from in May 2016. As part of the sales team, she delivers exceptional service and care to our clients and supports them in achieving their goals.