This interesting Forbes article explains how in the business world, many successful top executives are good storytellers. They entice us with their stories by passionately telling us how they started their businesses, what they stand for, and where they are going. Stories have the power to engage and inspire employees, customers, and shareholders while allowing them to derive a clear meaning and understanding of the company. While numbers and analyses are necessary, storytelling can be the most powerful way for a chief executive to sketch a vision and align people behind it.
Read more about it at: The CEO As Storyteller In Chief