Q&A with the author of “Supercorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good,”

A thought provoking interview with author of Supercorp: How Vanguard Companies Create Innovation, Profits, Growth and Social GoodThis Harvard Business School Q&A dives into the emerging concept/business model of the purpose-driven company, which are vanguard companies who care as much about creating value for society as they do about the value created for shareholders and employees.

Take a look at the P&G example, where the company created a non-profit out of their water purifying powder after realizing that is was not commercially viable.  Talk about turning a failure into a success!

Read the article here

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