Tag Archive for: Customer Loyalty

Survey Says Loyalty Programs Must Get Personal

In a new study, “Giving Customer Voice More Volume,” conducted by the CMO Council and sponsored by Satmetrix, they found that despite the importance of guest experience and customer word-of-mouth marketing, senior marketers are not taking firm action to utilize such feedback in marketing decisions.  Thirty-eight percent of the...

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Connecting the Dots Around The Customer: It’s the CMO’s Responsibility

David Cooperstein, writing for Forbes, says marketing executives must go beyond simply overseeing marketing programs. They must “own” the customer experience. Otherwise, the end result does not reflect marketing’s voice. For many organizations, this responsibility lies on the CMO, and he or she cannot simply push ads and promotions,...

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