In the last few weeks, I’ve posted articles exalting social media and its impact on your company. We’ve seen successful brands grow from marketing via Facebook and Twitter, but we must remember to be cautious of relying solely on these tools. As the saying goes, don’t put all your...
Tag Archive for: Brand Management
Establish Brand Image in Online Media
Jim Coyle, , Blog, Brand Management, Marketing, 0
Brands are not tangible. According to Mahesh Murthy in this WSJ article, they exist in “the hearts and minds of people.” The brand is how your relevant audience perceives you. Taking these to be truths, then the internet is the most important place to grow and establish your brand....
Brand Assessment of Toyota
Toyota is being criticized for being slow to respond to problems found in several popular car models. While slow service recovery will surely affect the brand, the president is making strides to assuage the concerns of its customers. As Jen Vollmert stated recently in GuestIQ, Toyota’s president has been...
