Senior Living success starts with an effective Sales process.
You have one chance to make that First Impression memorable. The initial inquiry may come in via the Internet, perhaps a phone call, even a face-to-face visit. Is your Sales staff ready to sell?
“Boomers” are on the move. While some Baby Boomers put off retirement after the 2008 recession, the number of them retiring each day is growing, with the New York Times reporting last year that it could be upwards of 11,000 a day.
By the year 2030, SBA estimates that more than 3 million people will reside in some kind of senior care facility. According to the U.S. Census Bureau, residents between the ages of 65 and 84 years old will increase by nearly 40 percent between the years 2010 and 2020.
The housing market is positive, they are selling their homes and are ready for the next stage of their lives. They seek information, consideration and respect as they begin the search for Senior Living options. Will your Sales staff sell that compelling story of your community (ies)?
A robust Mystery Shop of that Sales process will validate your Sales protocols. It will be designed to capture both functional and emotional elements of the sales experience; our reporting will allow us to tag standards as “functional” or “emotional” to track performance in both areas. In addition, it will be built to measure certain basic “hospitality” elements such as warmth, friendliness, personal engagement, etc. across the entire experience, allowing for scores in these “lateral metrics” across the shop and your portfolio.
The Mystery Shop will report on how inquiries are handled, assess whether or not your standards are being applied consistently, evaluate knowledge of the product, note that registration information has been gathered and consider all aspects of the community tour.
The transition is happening right now for Senior Living. A strong Sales process will net new residents and prosperity. Let us help you to insure that Sales success!
Contact us today for a consultation.