Archive for category: The Company

The Company is all about how companies form their visions and goals and then how they walk the talk.

Survey Says Loyalty Programs Must Get Personal

In a new study, “Giving Customer Voice More Volume,” conducted by the CMO Council and sponsored by Satmetrix, they found that despite the importance of guest experience and customer word-of-mouth marketing, senior marketers are not taking firm action to utilize such feedback in marketing decisions.  Thirty-eight percent of the...

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Disney Quietly Working on $1 Billion-Plus “Next Generation” Technology Project

This article about Walt Disney Co’s Theme Park division’s potential plans to utilize technology to enhance their guests’ experiences, provides an interesting look at what the future may hold.  Under Nick Franklin, who dons the title, “executive vice president of next gen experience’ the project has been kept very...

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