Client: Successful New York City multi-unit restauranteur Challenge: Client was looking to expand a particular concept nationwide. However, reviews on social media (Yelp, Opentable, etc.) were mixed and inconsistent financial performance created more confusion for the client than clarity. Results: Coyle designed and deployed a qualitative survey to its panel of diners...
Archive for category: Marketing Research Case Studies
A leading beverage company needed a boost in sales for one of its products. They were doing well in retail channels, but sales had remained stagnant in on-premise channels particularly restaurants and hotel restaurants. This was especially confusing and frustrating because both the sales and marketing teams had been...
A cruise line was doing pretty well with a prized demographic, affluent empty-nest cruisers, but their own market research showed this group was more loyal to a competitor. The information they were getting was skewed and anecdotal.
Coyle provides us with valuable insight into the fan experience. Through their thorough quality assurance standards and vetting process, we have received valuable information regarding the service we deliver that otherwise would be unattainable.Jesse Rathner Cleveland Indians
Year after year, Coyle’s team has proven themselves as smart, dedicated partners who deliver actionable insights into our most important audiences which in turn help drive the success of Tauck’s business.Chris Greco Tauck World Discovery, River and Small Ship Cruising
The evaluators are accurate and really thorough. They also provide consumer insights that are detailed, objective and constructive. We learn something new and useful each time, which is crucial for long-term guest satisfaction and loyalty.Peter Karpinski Sage Restaurant Group