Challenge Client: Casual restaurant chain with 200+ locations nationwide. Management was confident in the restaurant’s concept, food and décor but wanted to ensure their employees were really and truly focused on the opportunities that inspire guest loyalty. Client had tried mystery shopping in the past but the programs didn’t...
Archive for category: Marketing Research Cases
Concept and Menu Research for Popular NYC Restaurant
A client with several successful restaurants in New York City was looking to expand a particular concept nationwide. However, reviews on social media (Yelp, Opentable, etc.) were mixed and inconsistent financial performance created more confusion for the client than clarity. How did Coyle help gain clarity for this client?...
Improving On-Premise Beverage Sales Through Incentive Mystery Shopping
A leading beverage company needed a boost in sales for one of its products. They were doing well in retail channels, but sales had remained stagnant in on-premise channels particularly restaurants and hotel restaurants. This was especially confusing and frustrating because both the sales and marketing teams had been...
Client Discovers Their Target Customers Are More Loyal to a Competitor
A cruise line was doing pretty well with a prized demographic, affluent empty-nest cruisers, but their own market research showed this group was more loyal to a competitor. The information they were getting was skewed and anecdotal.
