Archive for category: Marketing Research Cases

Chain Restaurant Brand – Mystery Shopping Was Not the Answer

Challenge Client: Casual restaurant chain with 200+ locations nationwide. Management was confident in the restaurant’s concept, food and décor but wanted to ensure their employees were really and truly focused on the opportunities that inspire guest loyalty. Client had tried mystery shopping in the past but the programs didn’t...

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Concept and Menu Research for Popular NYC Restaurant

Concept and Menu Research for Popular NYC Restaurant

A client with several successful restaurants in New York City was looking to expand a particular concept nationwide. However, reviews on social media (Yelp, Opentable, etc.) were mixed and inconsistent financial performance created more confusion for the client than clarity. How did Coyle help gain clarity for this client?...

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