Client: Successful New York City multi-unit restauranteur Challenge: Client was looking to expand a particular concept nationwide. However, reviews on social media (Yelp, Opentable, etc.) were mixed and inconsistent financial performance created more confusion for the client than clarity. Results: Coyle designed and deployed a qualitative survey to its panel of diners...
A leading beverage company needed a boost in sales for one of its products. They were doing well in retail channels, but sales had remained stagnant in on-premise channels particularly restaurants and hotel restaurants. This was especially confusing and frustrating because both the sales and marketing teams had been...
A cruise line was doing pretty well with a prized demographic, affluent empty-nest cruisers, but their own market research showed this group was more loyal to a competitor. The information they were getting was skewed and anecdotal.
