This captivating article from CNN explains the success story of Magic Johnson. Sixteen years after retiring from basketball, Johnson is successfully operating Magic Johnson Enterprises, a private Los Angeles-based company. He works with local entrepreneurs to open franchises in inner-city neighborhoods across the U.S. and signed a unique deal with Starbucks. He attributes his successes to his focus on customer service. He personally reaches out to any customer with complaints, because he recognizes how much they appreciate it and how important the lifetime value of his customers is.
Read more about it at: Magic Johnson’s Captivating Customer Service