Coyle has been asked to present spa consumer research at the Global Spa Summit in Istanbul from May 16-20. A global spa survey was launched and responded to by 1,250 consumers providing insights into consumer spa preferences. Additionally, Coyle has referred professional mystery shoppers for calls and website visits to just under 100 spas worldwide, getting a better understanding of what consumers want out of a ‘shopping’ experience. Finally, Coyle will be presenting the unreleased ‘best spa experience’ data which will be a follow up to the recently published, ’Rubbed the Wrong Way’ report. All information will be released first at the Global Spa Summit but please look for subsequent reports in the coming weeks and months!