Author Archive for: Jim Coyle

Concept and Menu Research for Popular NYC Restaurant

Client: Successful New York City multi-unit restauranteur Challenge: Client was looking to expand a particular concept nationwide. However, reviews on social media (Yelp, Opentable, etc.) were mixed and inconsistent financial performance created more confusion for the client than clarity. Results: Coyle designed and deployed a qualitative survey to its panel of diners...

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