Author Archive for: Jeff Gurtman

Building organizational capabilities: McKinsey Global Survey results

This article about the recent McKinsey survey demonstrates the misalignment of fostering company strengths and execution of company training programs.  They explored companies’ capabilities most critical to business performance and how they create and manage training programs that support them. Interestingly, 29% of respondents said their companies had not...

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Bayer AG: How one company gets its employees innovating

This Forbes article about Bayer AG’s system for encouraging and using employee suggestions to innovate the company, demonstrates how valuable an organized innovation program can be.  The system, called “Triple-i: Inspiration, Ideas, Innovation.” is much like a highly sophisticated suggestion box with a well-oiled system to decide which suggestions...

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Survey Says Loyalty Programs Must Get Personal

In a new study, “Giving Customer Voice More Volume,” conducted by the CMO Council and sponsored by Satmetrix, they found that despite the importance of guest experience and customer word-of-mouth marketing, senior marketers are not taking firm action to utilize such feedback in marketing decisions.  Thirty-eight percent of the...

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Disney Quietly Working on $1 Billion-Plus “Next Generation” Technology Project

This article about Walt Disney Co’s Theme Park division’s potential plans to utilize technology to enhance their guests’ experiences, provides an interesting look at what the future may hold.  Under Nick Franklin, who dons the title, “executive vice president of next gen experience’ the project has been kept very...

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