Author Archive for: Jeff Gurtman

Top 20 Drivers of Restaurant Loyalty (What keeps guests coming back?)

Top 20 Drivers of Restaurant Loyalty (What keeps guests coming back?)

On October 14, 2014, at Cornell University’s School of Hotel Administration’s 3rd Cornell Hospitality Research Summit, Coyle Hospitality Group unveiled its long awaited study revealing the top 20 drivers of restaurant loyalty. In its presentation entitled, Empirical Models in Experience Measurement: Touch Points that Drive Restaurant Guest Loyalty, Coyle...

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The New Service Recovery Paradox: Step it up with Follow-up

The New Service Recovery Paradox: Step it up with Follow-up

We consistently see how lack of follow-up causes an incomplete service recovery, resulting in overall dissatisfaction. Surprisingly, many times employees are quick to take quick action and remedy a situation, but do not communicate that the issue has been resolved, leaving the guest unaware that their requests have been...

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