COYLE HOSPITALITY GROUP LAUNCHES SPA DIVISION

Renowned Hospitality Firm Now Offers Their Unique Combination of Credibility, Market Knowledge and Experience to the Spa World

New York, (May 31 2005) - Coyle Hospitality Group has launched their much anticipated spa division under the direction of James T. Coyle, president, and Stephanie Perrone, vice president of spa services. Coyle Hospitality Group has developed a reputation over the last decade as the premier quality-assurance consulting and mystery shopping firm that specializes exclusively on hospitality clients.

Coyle Hospitality Group now provides its innovative and solutions-based consultation and mystery shopping services to spa clients. "Overwhelming client demand compelled us to take a closer look at measuring spa performance in 2003," states James T. Coyle. "We listened to what clients had to say and we learned a very important lesson. Spa directors are at a distinct disadvantage when it comes to managing quality because most service happens behind closed doors. Mystery shopping is crucial in establishing actionable dialogue between management and the service providers who essentially work unsupervised."

From brand compliance to service standards, Coyle Hospitality Group has developed SpasQore, a customizable metrics system specific to the spa industry. SpasQore is delivered to clients online via CHG's proprietary SQL database that enables client-driven set-up and output; on-the-spot trending analysis; customized roll-up reporting; multiple brand platforms; dynamic archiving (reports, pictures and recordings). This ease of reporting allows management to access any part of the report, at any time, through a web browser.

Based in New York City since 1996, Coyle Hospitality Group is a market leader providing mystery shopping and brand quality assurance services exclusively to hotels, restaurants and now spas worldwide. A selection of current Coyle Hospitality Group hospitality clients includes Intercontinental Hotels & Resorts, Morgans Hotel Group, Kimpton Hotels & Restaurants, Starr Restaurant Organization, Affinia Hospitality, China Grill Management and Daniel Boulud Restaurants. Since 1996, CHG has completed over 20,000 quality evaluations exclusively for hospitality clients. For more information please visit www.coylehospitality.com

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Editor's note: To schedule an interview with James T. Coyle or Stephanie Perrone or to learn more about the firm, please call Rebecca Kollaras at 305-754-5949 or email at Rebecca@Kollaras.com.