Sports & Events

How Much Are Athletes Worth? More if They Drive Revenue and Build Loyalty

Adam Bienvenu on December 6, 2010

Derek Jeter’s recent contract negotiations with the New York Yankees have been contentious. As of this past week, Jeter and the Yankees have agreed to a $56 million deal that Read More

How Ballparks Score Fans Off the Field

Adam Bienvenu on November 3, 2010

Having spent my formative years in Florida, it would’ve made sense for me to adopt the Marlins as my team.  But, like most Floridians, I found any other team in Read More

More Food=More Fun for Fans

Adam Bienvenu on July 9, 2010

From the moment someone filled a pig bladder with liquid and kicked it around as a ball, spectators immediately realized entertainment is better with food.  As a kid, I discovered Read More

If You See Something, Say Something

Jim Coyle on May 11, 2010

The American spirit prizes responsibility. This has been proven true in the wake of recent threats where we’ve been quick to act on ostensible wrong doing. If you have been Read More

Fan Experience is No Game

Adam Bienvenu on May 7, 2010

The Chicago Cubs have one of the oldest, most dated ballparks, but it ranks second in fan experience according to an article in Forbes.  Fenway was ranked fourth.  Both Fenway Read More