Guest Service Measurement and Analysis
Stephanie Perrone Goldstein on June 18, 2010
OK, so you have done the hard work of advertising the spa and of course we have learned that today’s socially networked spa-goer is finding your website for deals, research Read More
Stephanie Perrone Goldstein on June 17, 2010
In our Global Spa Survey, we asked consumers what websites they currently use to seek spa information. Respondents were asked to select all that they utilize so percentages will not Read More
Stephanie Perrone Goldstein on June 16, 2010
We asked respondents of Coyle’s Global Spa Survey how trustworthy they found various methods of ‘social networking’.
As indicated in the table above, Friends/Family word of mouth got the most Read More
Stephanie Perrone Goldstein on June 15, 2010
As we have seen more often with the current economy, some spas are giving things away with the hope of attracting and retaining new clients. In our Global Spa Read More
Stephanie Perrone Goldstein on June 14, 2010
In Coyle’s Global Spa Survey, we presented respondents with six advertisements. All had the same background image but contained different offers. Respondents were then asked to rate each advertisement Read More
Stephanie Perrone Goldstein on June 11, 2010
In the current economic climate, what gets a consumer to try a particular spa they have not been to before?
In Coyle’s Global Spa Survey, we asked respondents to tell us Read More
Jessica Zike on June 10, 2010
Online booking and gift card purchases are becoming an ever more important part of the spa world. American Spa just presented an article about online marketing tools in their May Read More
Stephanie Perrone Goldstein on June 9, 2010
We all know that advertisements are supposed to increase sales. The question is, how effective they are. In a recent Global Spa Survey, Coyle Hospitality Group had 1,275 consumers look Read More
