What’s the Deal?
Stephanie Perrone Goldstein on July 27, 2010
Have you used Groupon yet? Or perhaps one of their competitors like Living Social? Or maybe you have enlisted in the craze of Gilt, Haute Look or Rue La La. Read More
Spas
Should Spas Provide Salon Services?
Jessica Zike on July 15, 2010
In these stress filled days, providing spa relaxation with salon services seems to be a great way to enhance your spa. Peter Anderson recommends adding salon services in a spa Read More
Do Spa Guests Welcome Post-Visit Follow-Up? An Inside Look
Stephanie Perrone Goldstein on June 30, 2010
In the Global Spa Survey, Coyle asked respondents if they would be comfortable receiving follow-up from a spa post-visit and an astounding 88% responded that they would. Of those who Read More
The After-Effects: How Post-Spa Results Affect the Spa Consumer
Stephanie Perrone Goldstein on June 29, 2010
So, you won the battle to get the guest to your spa, got them through the reservation process and into the spa and they have departed. Now what? Does it Read More
Is Your Menu Pricing Hurting the Guest Experience?
Stephanie Perrone Goldstein on June 28, 2010
Price came up as a mention for best spa experiences a paltry 8% of the time. Reasons provided included price being reasonable, value, and having a gift certificate. Price was Read More
4 Key Components to a Well-Received Spa: Is Your Spa ‘Product’ Helping or Hurting Your Business
Stephanie Perrone Goldstein on June 25, 2010
In order to best analyze the product mentions in both best and worst spa experiences. We broke down the mentions into Cleanliness, Atmosphere, Amenities and Facility. Once this list was Read More
The ‘People’ Factor – How Your Spa Team Influences Your Guests
Stephanie Perrone Goldstein on June 24, 2010
Issues relative to ‘People’ or staff members came up 62% of the time when guests were recounting their worst experiences. Of those, the most prominent things mentioned were:
Inappropriate pressure/touch (21%)
Staff Read More
What Makes or Breaks a Spa Experience?
Stephanie Perrone Goldstein on June 23, 2010
Despite all the complex moving parts and customization involved in marketing and sales, eventually, a guest walks into the spa. Now is the moment of truth. The guest has learned Read More
Mastering the Spa Reservation Call: The Crucial Personal Connection
Stephanie Perrone Goldstein on June 22, 2010
Websites offer certain advantages over phone contact. First, people can gather information much more rapidly by reading than by listening. Pictures also say a thousand words, and imagery can convey Read More
Will Spa Guests Book Online? An Inside Look
Stephanie Perrone Goldstein on June 21, 2010
There was a time when many spa professionals would not have considered online booking for their spa. Scheduling supply/demand remains a challenge for even the busiest spa, and a simple Read More
